Answer: MONTAGUE

Montague refers to the family name of Romeo, one of the main characters in William Shakespeare's play "Romeo and Juliet." The clue "What's in a name?" is a famous quote from the play that suggests that a person's name does not define their true essence or worth. It reflects the theme of the play, which explores the idea of forbidden love and the barriers created by family rivalries and social expectations. In the context of the play, the name Montague represents the family that Romeo belongs to, which is in conflict with the Capulets, the family of Juliet, his love interest.

Note: The provided meaning of the answer is for the latest New York Times crossword puzzle clue: "What's in a name?" name. Explanations are generated by AI and may be inaccurate.