Answer: STREETTEAM

A street team refers to a group of dedicated individuals who engage in grassroots marketing efforts to promote a particular brand, product, event, or cause. They typically spread awareness through various means, such as handing out flyers, putting up posters, participating in street campaigns, organizing events, and utilizing social media to reach a wide audience. Street teams are effective in generating buzz and building a strong presence within local communities.

Note: The provided meaning of the answer is for the latest New York Times crossword puzzle clue: Grass-roots marketing group. Explanations are generated by AI and may be inaccurate.